Ducati Inspira
Ducati Inspira
A proposal that brings together art, design, and speed in a single space to explore one simple yet powerful idea: great brands are not only ridden, they are also interpreted.
Over the course of four days, the venue becomes a meeting point for creators, audiences, and the brand, through three connected experiences that come together to build a shared narrative: inspiration as the origin of everything.
Hot Talk
May 27 | 7:00 PM Opening of the experience
The starting point of Ducati Inspira will be an exclusive Hot Talk moderated by Carlos T. López Panisello, Director of Ducati in Spain and Portugal.
In this conversation, the artists featured in the exhibition will share how they approach the idea of inspiration from very different disciplines, all connected by the same thread: transforming an idea into something tangible.
We will talk about:
- how speed is represented when it becomes aesthetics.
- what Italian design means as a symbol of beauty, balance, and emotion.
- the moment when a piece stops being a technical object and becomes culture.
- and why Ducati’s visual identity is recognizable even before seeing its logo.
A conversation where the brand opens itself to the creative perspective and where engineering is interpreted through art.
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Test Rides
May 28 and 29 | 12:00 PM to 6:00 PM (last departure)
The experience continues with the most direct way to understand Ducati: riding it.
Thanks to Ducati Madrid, two days of exclusive Test Rides will take place, giving attendees the opportunity to test different models from the brand in a controlled urban environment, departing from Caleido.
This is not just any test ride. It is a way of understanding design in motion. Of feeling how every line, every acceleration, and every technical decision is designed to create emotion.
Because Ducati is not explained. It is experienced.
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Exhibition
May 27 to 30 | 12:00 PM to 9:00 PM Free admission
Throughout the week, Caleido will become an open gallery fully integrated into the space itself, where visitors will be able to freely explore the Ducati exhibition and the works of the guest artists.
Photography, digital art, motorcycle customization, textile pieces, and sculpture come together in a single journey that interprets Ducati through multiple creative perspectives.
An exhibition designed to be discovered without filters, within the natural flow of the venue, connecting visitors with the essence of the brand in a spontaneous way.
We look forward to seeing you at the Event Hall at Los Jardines de Caleido.
One idea, many ways to experience it
Ducati Inspira is not a one-off event. It is a narrative that unfolds across different layers:
the word, which inspires through the Hot Talk.
the experience, activated through the Test Rides.
and the perspective, revealed in the exhibition.
Three ways of understanding the same idea: that inspiration, when authentic, always becomes something you can see, hear… or ride.
More information:
Date: May 27 to 30, 2026.
Location: Event Hall at Los Jardines de Caleido.
