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POP & WIN: From the streets to Caleido, the thrill of winning is guaranteed.

    Home> Experiencias> POP & WIN: From the streets to Caleido, the thrill of winning is guaranteed.
Friday 23 and Saturday 24 October 2026.

POP & WIN: From the streets to Caleido, the thrill of winning is guaranteed.

After surprising you by filling Madrid with balloons, on the days Friday 23 and Saturday 24, we’re bringing the Pop & Win experience to the Caleido Event Hall: a fun, interactive activity where we’ll be giving away over €3,000 in prizes. Simply by being a member of the Caleido Club or signing up for free, you’ll get to pop a balloon with a guaranteed prize on the spot and win amazing surprises, including AirPods and many other premium gifts. Come along and make sure you don’t miss out on your gift!

You’ve probably seen us transforming an entire street in Madrid Norte these past few days, filling it with hundreds of balloons. We wanted to come out to meet you, break the routine and bring you that little something that makes your day a bit better. But the experience doesn’t end on the street: we want you to come and get to know us first-hand and celebrate with us in style.

Introducing Caleido Pop & Win, an interactive, high-energy experience designed for you to enjoy from the very first second. On Friday 23rd and Saturday 24th, the Caleido Events Room becomes the epicentre of fun with an activity where every participant is guaranteed a prize.

We’ll be giving away over €3,000 in amazing prizes: just come along, pop a balloon and find out instantly whether you’ve won a pair of AirPods, some iconic Flabelus of your choice, an elegant Roberto Verino handbag, exclusive dinners at our finest restaurants, or plenty of other surprises. No draws, no waiting: your reward is instant.

📍 Event information

  • Location: Caleido Events Room
  • Participation times:
    • Friday 23rd: from 16:00 to 20:00
    • Saturday 24th: from 12:00 to 14:00 and from 16:00 to 20:00*

*Or while stocks last.

📲 Your pass to the experience: Club Caleido

Taking part couldn’t be easier. All you need is to be a member of Club Caleido and show your access at the entrance to the Events Room. Not a member yet? Don’t panic! You can sign up in seconds, completely free of charge.

How to join Club Caleido? Super easy.

  1. Download the Club Caleido app.
  2. Sign up by filling in the registration form.
  3. Confirm your registration via email.
  4. Go to your QR code to activate it and turn on notifications.
  5. DONE!

Choose your balloon, pop it and celebrate with us. See you at Caleido!